A Dozen eggs, a loaf of bread and a six pack of lager – now you can knock off the whole list in one stop.
Earlier this month, the Bracebridge Food Basics began stocking the shelves with suds – making it the first grocery store in Muskoka to sell beer.
Last year, the province announced that beer would now be available at grocery stores – but no stores in Muskoka were part of the initial intake. However, a second wave of intakes earlier in 2016 paved the way for Bracebridge to begin putting beer on the shelves.
“We decided to sell beer at our Bracebridge Food Basics location this year, when the province made additional licenses available,” says Mark Bernhardt of Metro Ontario Inc, Food Basics parent company. “This put us in a position to offer beer for sale this fall.”
Berhardt says there are special rules for selling beer. All cashier who sell beer must be Smart Serve designated, and will be working out of specially designated check out lanes.
The hours for beer sales will be the same as the hours of operation for Food Basics: Monday to Saturday from 9 AM until closing (10 PM), and Sunday from 11 AM until 6 PM.
He also confirmed that gift cards for Food Basics can, in fact, be used to purchase beer.
The store stocks many major national and international brands – as well as some local brewers.
“As part of Metro’s local sourcing program we strive to offer our customers more local products in store, including craft beer,” says Bernhardt. “We offer regional beers. . .such as several varieties of Muskoka Brewery beers. . . and will definitely offer more if customer demand dictates.”
Initial reaction on social media to the move was largely positive. Comments on a Bracebridge community Facebook page ranged from – “ I couldn’t believe it! Yeah! Bracebridge,” to “Great – so Muskoka can get even more deep in booze related problems. Fantastic.”